Fortra is looking for a Product Marketing Lead with a background in cybersecurity software to help grow product line sales. In this role, you will work with others in marketing to establish compelling product positioning & messaging. This role will own aspects of product marketing including go-to-market planning, product launches, marketing collateral, demand generation support, and sales enablement. You’ll work in tight partnership with our Marketing, Sales, and Product Management. This is a key member of the marketing team, providing marketing insights and actions that will drive continued growth for this product line.

WHAT YOU'LL DO

• Ongoing monitoring and analysis of industry and competitive data
• Support demand generation with content ideas to engage with market
• Support the sales organization with marketing materials, sales tools, sales presentations, and direct support to maximize their selling success
• Work closely with Product Management to ensure consistent product positioning and well-coordinated product launches
• Ensure individual product marketing plans are consistent and support the corporate positioning and other security product lines.
• Manage the product launch process and Go-to-Market plans to ensure maximum visibility and sales success.
• Monitor results of SQLs, pipeline addition, and bookings against goals and work with others in marketing team to change when not working and add more when working
• Gather customer insights to inform product positioning and messaging
• Maintain an active understanding of key competitors to optimize Fortra’s competitive positioning and to actively assist the sales organization in winning competitive deals
• Focus on the overall customer experience and journey, ensuring Fortra products and services are positioned to solve the most compelling customer needs

QUALIFICATIONS

• Ongoing monitoring and analysis of industry and competitive data
• Support demand generation with content ideas to engage with market
• Support the sales organization with marketing materials, sales tools, sales presentations, and direct support to maximize their selling success
• Work closely with Product Management to ensure consistent product positioning and well-coordinated product launches
• Ensure individual product marketing plans are consistent and support the corporate positioning and other security product lines.
• Manage the product launch process and Go-to-Market plans to ensure maximum visibility and sales success.
• Monitor results of SQLs, pipeline addition, and bookings against goals and work with others in marketing team to change when not working and add more when working
• Gather customer insights to inform product positioning and messaging
• Maintain an active understanding of key competitors to optimize Fortra’s competitive positioning and to actively assist the sales organization in winning competitive deals
• Focus on the overall customer experience and journey, ensuring Fortra products and services are positioned to solve the most compelling customer needs
• Three to five years of digital marketing experience that includes familiarity with web platforms, marketing automation platforms, account-based marketing platforms, peer review sites, customer advocacy, and in-depth analytics. 
• Demonstrated excellence in project management. 
• Strong time management skills and manages multiple priorities within tight time constraints. 
• Solid analytical skills and the ability to interpret data to optimize campaigns. 
• Uber collaborative with sales, pre-sales, marketing, and project management. 
• Do-what-it-takes mindset to execute against strategy and always help sales. 
• Excellent oral, written and presentation skills. 
• Self-starter who thrives in a fast-paced environment and eager to have an impact on a rapidly growing organization.